WhatsApp Marketing Agency in India: Business API, Broadcasts and Chatbots That Turn Chats into Customers
We set up the WhatsApp Business API and run the campaigns, automation and follow-up on top of it. Your customers get quick, useful replies, and your team gets a clear view of which chats become sales.
- Official API setup
- Opt-in only
- Approved templates
- CRM connected
Using WhatsApp for Business but Losing Leads in the Chat?
Most of the time the app isn’t the problem. The process around it is.
Enquiries wait for hours.
One phone, one person, and messages pile up after office hours.
Broadcast lists that get blocked.
Messages go to people who never agreed to hear from you.
Team sharing one number.
Nobody knows who replied, who didn't, or who owns the lead.
No follow-up system.
Interested people go quiet because nobody nudged them.
Repeat questions all day.
Price, location, timings and availability, answered by hand every time.
No link between chats and sales.
You can't say which ad or campaign started a conversation.
Worried about getting banned.
Unsure what WhatsApp allows and what it doesn't.
If a few of these sound familiar, the fix is usually setup and follow-up, not more messages.
What Does a WhatsApp Marketing Agency Actually Do?
A WhatsApp marketing agency sets up your business on WhatsApp the way Meta intends it to be used, then builds the messaging around it: the API connection, message templates, campaigns, automated replies and handover to your team. The aim is faster replies, better follow-up and conversations that end in a sale.
WhatsApp is different from email or SMS. People treat it as a personal space, so every message must be wanted, relevant and timely. That's why opt-in, good templates and a human handover matter more than volume.
Talk to a WhatsApp ExpertGet connected
A verified business profile on the official API.
Start the chat
Ads, QR codes, website buttons and forms that open a conversation.
Keep it moving
Quick replies, automation and follow-ups.
Measure and improve
See which messages and campaigns bring revenue.
WhatsApp Marketing and Business API Services for Growing Businesses
Start with the one that fits, or let us plan the full setup.
WhatsApp Business API setup
Number, profile and verification done properly.
Learn more →Broadcast and campaign messaging
Offers, reminders and updates to opted-in customers.
Learn more →Chatbots and automation
Instant answers and lead capture, with a human on standby.
Learn more →Shared team inbox
Many agents, one number, clear ownership.
Click-to-WhatsApp ads and entry points
Ads, QR codes and website buttons that start chats.
Learn more →Catalogue, orders and payment flows
Browse, order and pay without leaving the chat.
Learn more →CRM and tool integration
Chats and leads synced to your systems.
Learn more →Reporting and review
Monthly report on chats, leads and sales.
Learn more →WhatsApp Business API Setup Done Right, from Verification to Go-Live
The WhatsApp Business app works for a small team on one phone. Once you need several agents, automation or large-scale messaging, you need the API. We handle the setup end to end, so you are not stuck in approval loops or rejected templates.
What you get
- Business verification and API account setup
- Number migration without losing your chat history where possible
- Display name and profile set up for approval
- Message templates written and submitted for approval
- Quality rating and messaging-limit guidance
- Team training on how the platform works
WhatsApp Broadcast Campaigns That Customers Actually Want to Read
Done well, WhatsApp gets far more attention than email. Done badly, it gets you blocked. We build opted-in lists, segment them by interest and send only messages that are useful: offers, order updates, reminders and launches.
What you get
- Opt-in collection through forms, ads, QR codes and your website
- Audience segments by interest, location and past purchases
- Template messages with images, buttons and quick replies
- Send timing matched to your audience
- Opt-out handling built in
- Result tracking on delivery, replies and conversions
WhatsApp Chatbots and Automation for Instant Replies and Lead Capture
Most customer questions repeat. A well-built flow answers them in seconds, collects the details your team needs, and hands over to a person when the conversation needs one. It never feels like a dead end.
What you get
- Welcome flow and menu for new enquiries
- Lead qualification questions (budget, location, timeline)
- Automatic replies outside business hours
- Appointment and booking flows
- Smart handover to a human agent
- Reminders and follow-up sequences
Click-to-WhatsApp Ads, Catalogue and Order Flows That Sell in the Chat
Many Indian buyers prefer to message before they buy. We connect your Meta ads, website and offline touchpoints to WhatsApp, and set up product catalogues and order flows so a customer can browse, ask and order in one place.
What you get
- Click-to-WhatsApp ads on Facebook and Instagram
- Website chat buttons and QR codes for print and in-store
- Product catalogue and product messages
- Order confirmation and delivery updates
- Payment link and cart-recovery flows
- Welcome message matched to the ad that brought them
Ask us anythingSend message
CRM Integration and Tracking That Connect Every Chat to a Sale
A chat that never reaches your CRM is a lead you'll forget. We connect WhatsApp to your sales tools so every conversation is logged, assigned and followed up, and so you can see which ad or campaign started it.
What you get
- CRM and Google Sheets integration
- Lead assignment to the right team member
- Source tracking by ad, QR code or page
- Conversion events sent back to Meta and Google Analytics
- Website form to WhatsApp handoff
- Notifications for hot leads
Ongoing Optimisation, Template Testing and Quality Control
WhatsApp rewards good behaviour. Low-quality messages hurt your rating and limit your reach. Each month we review replies, test message copy and timing, clean the lists, and protect your number's quality score.
What you get
- Template performance review and A/B tests
- Quality rating and block-rate monitoring
- List cleaning and segment refresh
- Chatbot flow updates based on real conversations
- Response-time tracking for your team
- Compliance check on opt-ins and message content
WhatsApp Business App or Business API: Which Do You Need?
The right choice depends on your team size and message volume.
| What matters | Business app | Business API | Both together |
|---|---|---|---|
| Best for | Small teams on one phone | Teams running campaigns and automation | Testing the API while keeping your number |
| Agents | One or two people | Many agents on one number | Split by team or number |
| Automation | Greeting and away messages | Chatbots, flows and handover | Chatbots on the API number |
| Campaigns | Small lists of saved contacts | Opted-in template campaigns at scale | Test campaigns on the API first |
| CRM link | Manual | Integrated | Integrated on the API number |
Stay on the Business app if
One or two people handle chats, volume is low, and you do not need automation.
Move to the API if
Several agents share a number, you want chatbots or campaigns, or you need CRM integration.
Use both if
You want to test the API on one number while keeping your existing one running.
Not sure which fits? Get a free recommendation.
Reporting That Shows Chats, Leads and Sales
We report on what affects your business: conversations started, leads qualified, response time, campaign conversions and revenue. You get a plain-English monthly report and a short call on what changes next.
What you get
- Monthly report in plain English
- Chats started and leads qualified by source
- Campaign delivery, reply and conversion rates
- Team response-time review
- Best and weakest messages, with reasons
- Clear list of changes for next month
Why Growing Businesses Choose Digirudra for WhatsApp Marketing
WhatsApp is personal, so we treat every message with care.
Audit before setup.
We look at how enquiries flow today before changing anything.
Your number, your data.
The account and customer data stay yours.
Messaging charges are transparent.
Meta's fees are separate and passed through clearly, next to our fee.
Opt-in only.
We never buy lists or send unsolicited messages.
Templates written for approval.
Clear copy that reads well and passes review.
Humans stay in the loop.
Automation handles the routine, your team handles the rest.
Honest expectations.
No promises of guaranteed sales or open rates.
Reports without vanity metrics.
Leads and sales, not message counts.
Integrated with the rest.
We run your ads, SEO and website, so WhatsApp isn't a silo.
Built for Indian businesses.
Regional languages, local habits and festive-season planning.
Good WhatsApp marketing is patient, permission-based work, and we stay with it.
From Audit to Automated Conversations: How We Set Up WhatsApp for Your Business
A clear process, so you always know what we’re doing and why.
Discover
We map how customers reach you today.
You get: a clear picture of the gaps.Strategy
We choose use cases, flows and campaigns.
You get: a written plan.Set up
We handle API, profile, templates and integrations.
You get: a verified, ready account.Build
We create chatbot flows and campaign messages.
You get: tested conversations.Launch
We go live with a small audience first.
You get: safe early learning.Optimise
We refine templates, flows and timing.
You get: better reply and conversion rates.Scale
We widen reach where results hold up.
You get: growth you can trust.Every step is explained, every change is logged and you always see the numbers.
Frequently Asked Questions About WhatsApp Marketing and Business API
How much do WhatsApp marketing and Business API services cost?
It depends on your message volume, number of agents and the automation you need. Share your requirements and we’ll send a clear proposal. Meta’s per-message charges and any platform fees are separate.
What is the WhatsApp Business API?
It’s the official interface for larger businesses, built for multiple agents, automation, campaigns and integrations. The regular Business app is meant for one phone.
What's the difference between the WhatsApp Business app and the API?
The app suits small teams handling chats manually. The API supports shared inboxes, chatbots, bulk messaging and CRM links.
Is bulk WhatsApp messaging allowed?
Yes, to people who have opted in, using approved templates. Unsolicited bulk messaging breaks the rules and risks a ban, so we do not do it.
How do you get customers to opt in?
Through ads, website forms, QR codes, checkout and in-store prompts, with clear consent each time.
Will my number get banned?
Not if you follow the rules. We keep to opt-in lists, approved templates and healthy quality ratings to protect it.
Can I keep my existing number?
Usually yes, though it needs to be moved to the API. We guide the migration and tell you what changes first.
How long does setup take?
Often one to two weeks, depending on business verification and template approvals, which are on Meta’s timeline.
Do you build chatbots?
Yes. We design flows for FAQs, lead capture and bookings, with handover to your team.
Can you connect WhatsApp to my CRM?
Yes. We integrate with common CRMs, Google Sheets and other tools you already use.
Can I run click-to-WhatsApp ads?
Yes, under our Meta Ads service. We set up the ads and the welcome flow they land on.
Do you support regional languages?
Yes. Templates and flows can be written in Hindi and other Indian languages.
Do small businesses and startups work with you?
Yes. We scale the setup to your size and start with the use case that pays back fastest.
How do I get started?
Fill in the inquiry form or message us on WhatsApp. We’ll set up a free consultation.
Still have a question? Ask our team or chat on WhatsApp.
The Industries We Serve and the Tools Behind Every WhatsApp Setup
Every industry chats differently. Here’s who we work with and what we use.
Industries we serve
Tools we work with
WhatsApp Business Platform (Cloud API)
Official messaging and templates.
WhatsApp Business app
Everyday chats for small teams.
Shared inbox and chatbot builder
Team replies and automated flows.
CRM and Google Sheets integration
Leads logged and assigned.
Meta Ads Manager and Business Suite
Click-to-WhatsApp campaigns.
Meta Pixel and Conversions API
Conversion tracking.
Google Analytics 4
Traffic and conversion data.
Looker Studio
Live reporting dashboards.
Unsure whether your industry is covered? Tell us about your project and we will tell you straight.
Ready to Turn Chats into Customers?
Tell us how enquiries reach you today. We’ll audit your setup and show where WhatsApp can help, free and with no obligation.
