Meta Ads

Meta Ads Management

Meta Ads Agency in India: Facebook and Instagram Ads That Bring Enquiries, Not Just Likes

We plan, run and improve Facebook and Instagram ad campaigns for Indian businesses. You get the right audience, creative that stops the scroll, and tracking that shows which ads produce leads and sales.

Meta Ads performance
ReachLeads
Month 1Month 6Month 12
Placements
Instagram ReelsReach
Facebook FeedLeads
WhatsAppChats
Top ad
Your offer, this week
yourbrand.inSend message
Sound Familiar?

Running Meta Ads but the Leads Are Poor Quality?

Reach is up and the budget is gone, but the enquiries don’t match. Usually the ad itself isn’t the problem. The audience, creative and tracking behind it are.

01

Boosted posts, no enquiries.

Likes and views arrive, but nobody picks up the phone.

02

Leads who never answer.

Forms fill up with people who weren't serious.

03

The same creative for months.

Ad fatigue pushes costs up while nothing changes.

04

No idea what's working.

You see total spend, not which ad or audience produced a lead.

05

Rising cost per lead.

Competition grows and nobody adjusts the targeting.

06

Tracking that's incomplete.

After privacy changes, Meta can't see many of your conversions.

07

Reports full of reach.

Nothing connects spend to calls, forms or orders.

If a few of these sound familiar, the fix is usually creative, audience and tracking, not a bigger budget.

The Basics

What Does a Meta Ads Agency Actually Do?

A Meta Ads agency plans, builds, runs and improves your paid campaigns across Facebook, Instagram, Messenger and Meta's partner apps. The aim is to put your offer in front of people likely to want it, with creative they'll stop for, at a cost that works for your margins.

Meta Ads works differently from search. People aren't looking for you yet, so the ad has to earn attention. That makes creative, audience and testing matter more, and it is why steady attention beats a one-time setup.

Talk to a Meta Ads Expert
From scroll to enquiry
Impressions
Ad clicks
Landing page visits
Enquiries

Get noticed

Reach the right people on Facebook and Instagram.

Get the click

Creative and copy that attract buyers and filter out the rest.

Get the enquiry

Forms, calls and WhatsApp chats that make the next step easy.

Measure and improve

Keep what pays, cut what doesn't.

Lead Generation

Facebook and Instagram Lead Generation Ads That Fill Your Pipeline

Lead ads suit businesses that sell through enquiries: clinics, coaching centres, real estate, finance and home services. We build campaigns around one clear offer, then screen the form so you hear from people who are ready to talk, not just curious.

What you get

  • Audience research by interest, behaviour and location
  • Instant forms with qualifying questions
  • Landing page option for higher-intent leads
  • Ad creative in feed, Stories and Reels formats
  • Lead alerts to email, CRM or WhatsApp
  • Weekly lead-quality checks with your team
Plan my lead campaigns →
Facebook lead ad
YC
Your ClinicSponsored · Gurgaon

New patients this month get a free consultation and a clear treatment plan. Limited slots.

Free consultationBook a slot in under a minute
yourclinic.in
Get a call back
Get Quote
Instant formSubmit
E-commerce Ads

Catalogue and Advantage+ Shopping Ads for E-commerce Brands

Shoppers see your products while scrolling, then again when they're ready to buy. Catalogue ads pull items straight from your store, and Advantage+ campaigns let Meta find buyers across placements. They work best when the product feed and tracking are clean, so we fix those first.

What you get

  • Product catalogue setup and feed clean-up
  • Dynamic ads that show the right product to the right person
  • Advantage+ campaigns with proper creative inputs
  • Abandoned cart and viewed-product retargeting
  • Offer, bundle and festive-season campaigns
  • Support for Shopify, WooCommerce and custom stores
Grow my online store →
Catalogue ads
Product nameYour StoreShop now
Product nameYour StoreShop now
Product nameYour StoreShop now
Advantage+ can show your ads across
FeedStoriesReelsExploreShops
Retargeting and Video

Retargeting and Reels Ads That Bring Interested Buyers Back

Most people don't act on the first visit. Retargeting keeps your brand in front of those who showed interest, and short video explains what a static image can't. Together they suit longer buying decisions and brands that want recall as well as clicks.

What you get

  • Custom audiences from site visitors, video viewers and page engagers
  • Lookalike audiences built from your best customers
  • Reels and Stories ad planning
  • Short video scripts and edits made for ad formats
  • Frequency control so people aren't chased endlessly
  • Sequenced messaging from awareness to enquiry
Plan my retargeting →
Retargeting in action
Visited your site
Saw your ad
Came back
Enquired
ReelStill thinking it over?Book a free call
StoryYour offer, one tap awayLearn more
Conversations

Click-to-WhatsApp and Messenger Ads for Faster Enquiries

Many Indian buyers would rather message than fill in a form. Click-to-WhatsApp ads open a chat straight from Facebook or Instagram, so your team can answer while interest is high. It works well for local services, education, travel and retail.

What you get

  • Ads that open a WhatsApp or Messenger chat
  • Welcome messages and quick replies set up
  • Location targeting by city, area or radius
  • Ad schedules matched to when your team can respond
  • Chat tracking so you know which ads started conversations
  • Optional WhatsApp Business API setup for larger teams
Get more chat enquiries →
Ad to WhatsApp chat
Weekend offer for new customers
yourbrand.in
Ask us anything
Send message
Your Business
Hi, I saw your ad. Is the offer still on?
Yes it is. Which city are you in?
Gurgaon
WhatsAppMessengerInstagram DM
Tracking and Landing Pages

Pixel, Conversions API and Landing Pages That Turn Clicks into Leads

This is where many accounts lose money quietly. Browser and privacy limits hide a lot of conversions from Meta, so the algorithm learns from partial data. We set up tracking properly and make sure the page behind the ad earns the click.

What you get

  • Meta Pixel and Conversions API setup
  • Event tracking for forms, calls, WhatsApp clicks and purchases
  • Landing pages built for one offer and one action
  • Faster mobile loading and cleaner layouts
  • A/B tests on headlines, forms and buttons
  • Pages built on WordPress or Shopify, whichever you use
Get a conversion check →
Landing page and tracking
1
2
3
Get a Free Quote
1 Clear headline2 Proof3 Short form
Ad clickLanding pageForm or chatRecorded in Meta
Meta Pixel (browser)Conversions API (server)
Optimisation

Ongoing Optimisation, Creative Testing and Budget Control

Meta Ads tire quickly. Audiences saturate and creative wears out, so results slip if nobody is watching. Each week we review performance, refresh creative, test new angles and move budget to what converts. You set the budget, and we keep it under watch.

What you get

  • Weekly performance and placement review
  • New creative and copy variations tested against winners
  • Audience refreshes and exclusions
  • Budget shifts based on lead quality, not volume
  • Ad fatigue and frequency monitoring
  • Spend alerts, so nothing runs away unnoticed
Talk to us about optimisation →
This week's changes
Paused ads whose creative was wearing out
Excluded past buyers from lead campaigns
Started a new video hook test
Moved budget to the best-performing audience
Monthly budgetOn track
Where to Start

Meta Ads or Google Ads: Which Should You Start With?

They reach people at different moments, and many businesses use both.

What mattersMeta AdsGoogle AdsBoth together
Main goalCreate demand and reach new buyersCapture people already searchingCover discovery and intent
Audience mindsetBrowsing, not yet lookingActively searchingReached at both stages
Best forNew products, visual brands, local offersUrgent needs, high-intent servicesBrands that want steady lead flow
What you needStrong creative and an offerGood keywords and landing pageBoth, planned together
How we measureCost per lead, chats, purchasesCost per lead, calls, purchasesTotal enquiries across both
Results over time
Month 1Month 6Month 12
Meta AdsGoogle AdsBoth together

Start with Meta if

Your product is visual, new or needs explaining to people who haven't searched for it yet.

Add Google if

People already search for what you sell. See our Google Ads service.

Do both if

You want to be found and remembered, with one plan behind them.

Not sure which fits? Get a free recommendation.

Reporting

Reporting That Shows Leads and Cost, Not Just Reach

We report on numbers that affect your business: leads, chats, purchases, cost per lead and return on ad spend. You get a plain-English monthly report and a short call on what we'll change next.

What you get

  • Monthly report in plain English
  • Spend, leads and cost per lead in one view
  • Best and weakest ads and audiences, with reasons
  • Lead-quality feedback loop with your team
  • A clear list of changes for next month
  • Live dashboard access if you want to check in
See how we report →
Monthly report
SpendOn plan
LeadsUp this month
Cost per leadDown this month
Chats startedUp this month
Next month
Refresh the creative that is wearing out
Move budget to the best-performing audience
Test a new video hook on the top ad set
Why Choose Digirudra

Why Growing Businesses Choose Digirudra for Meta Ads

Social advertising needs honesty about what’s working. That’s how we run accounts.

01

Audit before spend.

We find the leaks first, so your budget goes further.

02

Your account, your data.

Campaigns run in your own Business Manager, and you keep full access.

03

Ad spend goes to Meta, not us.

Your budget is paid directly to Meta. Our fee is separate and clear.

04

Creative in-house.

Designers and editors work alongside the media buyers.

05

Tracking before scaling.

We don't raise budgets on guesses.

06

Honest expectations.

No promises of viral reach or guaranteed leads.

07

Reports without vanity metrics.

Leads and cost per lead, not impressions.

08

Landing pages in-house.

We build and test the pages your ads send people to.

09

Built for Indian markets.

Regional audiences, local-language creative and festive-season planning.

10

Joined up with the rest.

We also build websites and run SEO, Google Ads and social media, so everything works together.

Paid social rewards patience and testing, and we stay with the account for it.

Our Approach

From Audit to Steady Leads: How We Run Your Meta Ads

A clear process, so you always know what we’re doing and why.

01

Discover

We study your business, buyers, competitors and any existing account.

You get: a clear picture of where you stand.
02

Strategy

We choose objectives, audiences and creative angles.

You get: a written plan.
03

Set up

We build tracking, campaigns, creative and landing pages.

You get: a launch-ready account.
04

Launch

We go live with controlled budgets.

You get: early data without waste.
05

Optimise

We test creative and audiences every week.

You get: lower wasted spend.
06

Report

We track leads, cost and quality.

You get: a plain-English monthly review.
07

Scale

We raise budgets only where results hold up.

You get: growth you can trust.

Every step is explained, every change is logged and you always see the numbers.

FAQ

Frequently Asked Questions About Meta Ads Management

It depends on the number of campaigns, creative needs and your goals. Share your requirements and we’ll send a clear, tailored proposal. Your ad budget is separate and paid directly to Meta.

It depends on your industry, location and the value of a customer. We help set a starting budget based on a realistic cost per lead, then adjust as data comes in.

Ads can go live within days. Most accounts need three to six weeks of testing before cost per lead settles, depending on creative and competition.

No, and nobody honest can. Results depend on your offer, creative, market and follow-up. We focus on qualified enquiries at a sensible cost.

Meta reaches people while they browse and builds demand. Google reaches people already searching. Many businesses use both.

It depends on your audience. We usually run both and let performance data decide where the budget goes.

Yes. Campaigns run in your Business Manager, and you keep full access and ownership.

Yes. Images, carousels, short videos and copy are part of the service, built for ad formats.

Yes. We audit what you have, fix tracking and structure, and improve what’s running instead of starting over.

We use the Meta Pixel, Conversions API, form events and chat tracking, so each lead links back to its ad.

Yes. We scale the plan to your budget and start with the campaigns most likely to pay back.

Yes, under our Google Ads service. Many clients use Google for people searching and Meta for people discovering.

Access to your Facebook Page, Instagram account and Ad account if you have them, your website, and a short chat about your offer and customers.

Fill in the inquiry form or message us on WhatsApp. We’ll set up a free audit and consultation.

Still have a question? Ask our team or chat on WhatsApp.

What We Work In

The Industries We Serve and the Tools Behind Every Meta Ads Account

Every industry scrolls differently. Here’s who we work with and what we use.

Industries we serve

Real estateHealthcare and clinicsEducation and coachingE-commerce and retailFashion and lifestyleRestaurants and hospitalityTravel and tourismBeauty and wellnessStartups and SaaS

Tools we work with

Meta Ads Manager and Business Suite

Campaign building and management.

Meta Pixel and Conversions API

Conversion tracking.

Google Tag Manager

Events and tracking.

Google Analytics 4

Traffic and conversion data.

Catalogue Manager

Product feeds for dynamic ads.

Canva and video editing tools

Ad creative.

Looker Studio

Live reporting dashboards.

WhatsApp Business

Chat handling and quick replies.

Unsure whether your industry is covered? Tell us about your project and we will tell you straight.

Ready to Turn Scrolls into Customers?

Get a free review of your Facebook and Instagram ads, or tell us about your business and we’ll suggest a plan.